MKTG340 CONSUMER BEHAVIOR
3 sem. hrs.
This course focuses on two main approaches to the
study of consumer behavior: a "micro" orientation,
which focuses on the individual psychological
processes that consumers use to make acquisition,
consumption, and disposition decisions, and a
"macro" orientation, which focuses on group behav-
iors and the symbolic nature of consumer behavior.
The relevance of consumer behavior is also explored
as it pertains to many constituents, including mar-
keters, public policy makers, ethicists and consumer
advocacy groups, and consumers themselves.
Prerequisites:
ACCT220, ECON220 and
MKTG300.
MKTG350 ELECTRONIC MARKETING
3 sem. hrs.
This course teaches students the fundamental con-
cepts and practices of electronic marketing, and
explores appropriate marketing strategies and tactics
for doing business in a computer-mediated environ-
ment. Students learn the potential as well as the limi-
tations of the Internet as a commercial medium, as a
channel of distribution and as a market. Both con-
sumer (B2C) and business (B2B) electronic market-
ing are discussed. Current electronic marketing chal-
lenges and trends are considered. Prerequisite:
ACCT220, ECON220, MKTG300 or permission of
instructor.
MKTG360 CHANNELS OF DISTRIBUTION
3 sem. hrs.
This course teaches students how firms manage the
flow of products from the point of production to the
point of consumption. It emphasizes an understanding
of the relations among channel members and the role
of the channel in the marketing strategy for both con-
sumer and industrial markets. Prerequisite: ACT220,
ECON220, MKTG300.
MKTG370 BUSINESS MARKETING
3 sem. hrs.
This course teaches students the distinct nature of the
marketing task when the customer is an organization.
It emphasizes characteristics and dynamics of com-
mercial, government and institutional markets.
Students explore marketing strategies and techniques
for these markets and understand the challenges and
opportunities facing business-to-business marketers.
Prerequisite: ACCT220, ECON220, MKTG300.
MKTG380 NEW PRODUCT PLANNING AND
DEVELOPMENT
3 sem. hrs.
This course presents a framework for developing new
products and techniques for planning, implementing
and evaluating new product introductions. Topics
include product concept generation and evaluation,
analysis of market potential, marketing strategy
development, product use and market testing proce-
dure, commercialization, and post-launch perform-
ance evaluation. It presents goods and services for
both consumer and industrial markets. Prerequisite:
ACCT220, ECON220, MKTG300.
MKTG390 PROFESSIONAL SELLING
3 sem. hrs.
This course provides students with the skills neces-
sary to initiate, build and maintain the customer rela-
tionship through personal sales. It covers the
prospect, sales presentations and proposals, handling
objections, negotiations, closing the sale, and post-
sale account management. Legal and ethical issues,
and territory management techniques also are cov-
ered. Prerequisite: ACCT220, ECON220,
MKTG300.
MKTG410 MARKETING RESEARCH
3 sem. hrs.
This course presents a framework for generating, ana-
lyzing, interpreting and reporting information for use
in making marketing decisions. Exploratory, descrip-
tive and causal research techniques using both pri-
mary and secondary data sources are studied. Proper
evaluation, management and use of information is
stressed. Prerequisites: ACCT220, ECON220,
MKTG320 and QUAN340.
MKTG475 MARKETING ANALYSIS AND
PLANNING
3 sem. hrs.
This course provides students with the skills neces-
sary to analyze market conditions and to formulate
strategies and plans for addressing market opportuni-
ties. It covers analysis of the firm's marketing per-
formance, market demand and competition, and mar-
ket opportunities in domestic and international mar-
kets, as well as the development and implementation
of the firm's marketing plan. Prerequisites:
ACCT220, ECON215, ECON220, MGMT300,
FIN300, QUAN340, and two upper-level (310 or
higher) MKTG.
MKTG490 INDEPENDENT STUDY IN
MARKETING
Variable Credit
This course meets the needs of students who wish to
earn academic credit by investigating topics or com-
pleting projects which are not normally included in
specific marketing courses. Students work under the
direction of a member of the marketing faculty.
Application approval is required.
MKTG495 INTERNSHIP IN MARKETING
3-15 sem. hrs.
The marketing internship provides students with an
on-the-job learning experience in the marketing func-
tion of a commercial firm, government agency, or
institution. Interns have an opportunity to apply class-
room learning in a practical work environment.
Marketing interns must have earned 60 credits, with
at least 15 of those credits taken at Edinboro
University, and including a minimum of 9 credits in
the marketing requirements section (section III) of the
business administration marketing curriculum
requirements. A minimum 2.6 grade point average in
his/her major and a 2.4 grade point average overall is
required. Application approval will be in accordance
with University policy.
Quantitative Analysis
Courses
QUAN340
STATISTICS FOR BUSINESS AND
ECONOMICS
3 sem. hrs.
The course reviews descriptive statistics, probability,
and probability distributions. It includes sources of
business and economic data, estimation and hypothe-
sis testing, and applied regression analysis, stressing
throughout the course computer applications using
business and economic data. Prerequisite:
MATH260.
CHEMISTRY
DEPARTMENT
CHEM110
CHEMISTRY ORIENTATION
3 sem. hrs.
This course includes elementary chemical concepts,
nomenclature and mathematical manipulations with
special reference to chemical problems. It is intended
for students with a weak science/math background
and is not open to students who have completed
CHEM140 or CHEM240.
CHEM120
ELEMENTARY CHEMISTRY
3 sem. hrs.
This course introduces the role of science in the mod-
ern world to students who have no prior knowledge of
chemistry. It includes a discussion of atomic structure
and the periodic table, chemical laws, elements and
compounds, chemical bonds and chemical charges,
and carbon chemistry. Lab. This course is approved
for General Education Core 7.
CHEM140
GENERAL CHEMISTRY
4 sem. hrs.
This course is basic chemistry with special attention
to elements and reactions that occur in biological sys-
tems. Topics include atomic structure, periodic table,
octet rule, acids, bases, pH, gas laws, oxidation,
reduction and cryoscopic properties, and nuclear
chemistry. There are three hours of laboratory per
week. This course is approved for General Education
Core 7. Prerequisite: Student must pass the depart-
ment placement exam. If they do not pass or if they
fail to take the exam, they will be placed in
CHEM110.
CHEM141
BIO-ORGANIC CHEMISTRY
4 sem. hrs.
This course is organic chemistry with emphasis on
structures and reactions that occur in biological sys-
tems, and biochemistry focusing on carbohydrates,
proteins, enzymes, lipids, nucleic acids, hormones
and some intermediary metabolism. There is a three
hour lab per week. Prerequisite: CHEM140. This
course is approved for General Education
Distribution 3.
CHEM240
PRINCIPLES OF CHEMISTRY I
4 sem. hrs.
Fundamental principles of chemistry with special
emphasis on the structure of matter and reactions. The
topics include nature of matter, fundamental and com-
posite particles, the periodic table, stoichiometry,
chemical reactions in aqueous solution, thermochem-
istry, the electronic structure of atoms, chemical
bonds and the structure of molecules, gas laws, and
the three states of matter. Prerequisite: Student must
pass the department placement exam. If they do not
pass or if they fail to take the exam, they will be
placed in CHEM110.
CHEM241
PRINCIPLES OF CHEMISTRY II
4 sem. hrs.
This course is a continuation of Principles of
Chemistry I. Topics include solutions, oxidation-
reduction reactions, chemical kinetics, chemical equi-
librium, chemical thermodynamics, acid-base theory,
ionic equilibria, electrochemistry and complex com-
pounds. Computer spreadsheets are regularly used to
170/Course Descriptions