MKTG360 CHANNELS OF DISTRIBUTION
3 sem. hrs.
This course teaches students how firms manage the
flow of products from the point of production to the
point of consumption. It emphasizes an understanding
of the relations among channel members and the role
of the channel in the marketing strategy for both con-
sumer and industrial markets. Prerequisite:
MKTG230.
MKTG370 BUSINESS MARKETING
3 sem. hrs.
This course teaches students the distinct nature of the
marketing task when the customer is an organization.
It emphasizes characteristics and dynamics of com-
mercial, government and institutional markets.
Students explore marketing strategies and techniques
for these markets and understand the challenges and
opportunities facing business-to-business marketers.
Prerequisite: MKTG230.
MKTG380 NEW PRODUCT PLANNING AND
DEVELOPMENT
3 sem. hrs.
This course presents a framework for developing new
products and techniques for planning, implementing
and evaluating new product introductions. Topics
include product concept generation and evaluation,
analysis of market potential, marketing strategy
development, product use and market testing proce-
dure, commercialization, and post-launch perform-
ance evaluation. It presents goods and services for
both consumer and industrial markets. Prerequisite:
MKTG230.
MKTG390 PROFESSIONAL SELLING
3 sem. hrs.
This course provides students with the skills neces-
sary to initiate, build and maintain the customer rela-
tionship through personal sales. It covers the
prospect, sales presentations and proposals, handling
objections, negotiations, closing the sale, and post-
sale account management. Legal and ethical issues,
and territory management techniques also are cov-
ered. Prerequisite: MKTG230.
MKTG395 INTERNSHIP IN MARKETING
3-15 sem. hrs.
The marketing internship provides students with an
on-the-job learning experience in the marketing func-
tion of a commercial firm, government agency, or
institution. Interns have an opportunity to apply class-
room learning in a practical work environment.
Marketing interns must have earned 64 credits with a
minimum 2.6 grade point average in his/her major
with a 2.4 grade point average overall. Application
approval will be in accordance with University poli-
cy.
MKTG400 MARKETING ANALYSIS AND
PLANNING
3 sem. hrs.
This course provides students with the skills neces-
sary to analyze market conditions and to formulate
strategies and plans for addressing market opportuni-
ties. It covers analysis of the firm's marketing per-
formance, market demand and competition, and mar-
ket opportunities in domestic and international mar-
kets, as well as the development and implementation
of the firm's marketing plan. Prerequisites:
MGMT250, FIN210, QUAN240,
and two
MKTG300 level courses. (Students who took
MKTG340 in the past may not take MKTG400.)
MKTG490 INDEPENDENT STUDY IN
MARKETING
Variable Credit
This course meets the needs of students who wish to
earn academic credit by investigating topics or com-
pleting projects which are not normally included in
specific marketing courses. Students work under the
direction of a member of the marketing faculty.
Application approval is required.
Quantitative Analysis
Courses
QUAN200
QUANTITATIVE BUSINESS
ANALYSIS
3 sem. hrs.
This course introduces basic quantitative techniques
applicable to business operations and prepares stu-
dents for subsequent business courses. Students
should have completed at least one year of high
school algebra.
QUAN240
STATISTICS FOR BUSINESS AND
ECONOMICS
3 sem. hrs.
The course reviews descriptive statistics, probability,
and probability distributions. It includes sources of
business and economic data, estimation and hypothe-
sis testing, and applied regression analysis, stressing
throughout the course computer applications using
business and economic data. Prerequisite:
MATH260.
CHEMISTRY
DEPARTMENT
CHEM110
CHEMISTRY ORIENTATION
3 sem. hrs.
This course includes elementary chemical concepts,
nomenclature and mathematical manipulations with
special reference to chemical problems. It is intended
for students with a weak science/math background
and is not open to students who have completed
CHEM140 or CHEM160.
CHEM120
ELEMENTARY CHEMISTRY
3 sem. hrs.
This course introduces the role of science in the mod-
ern world to students who have no prior knowledge of
chemistry. It includes a discussion of atomic structure
and the periodic table, chemical laws, elements and
compounds, chemical bonds and chemical charges,
and carbon chemistry. Lab. This course is approved
for General Education Core 7.
CHEM140
GENERAL CHEMISTRY
4 sem. hrs.
This course is basic chemistry with special attention
to elements and reactions that occur in biological sys-
tems. Topics include atomic structure, periodic table,
octet rule, acids, bases, pH, gas laws, oxidation,
reduction and cryoscopic properties, and nuclear
chemistry. There are three hours of laboratory per
week. This course is approved for General Education
Core 7.
CHEM141
BIO-ORGANIC CHEMISTRY
4 sem. hrs.
This course is organic chemistry with emphasis on
structures and reactions that occur in biological sys-
tems, and biochemistry focusing on carbohydrates,
proteins, enzymes, lipids, nucleic acids, hormones
and some intermediary metabolism. There is a three
hour lab per week. Prerequisite: CHEM140. This
course is approved for General Education
Distribution 3.
CHEM160
PRINCIPLES OF CHEMISTRY I
4 sem. hrs.
This course introduces students to the fundamental
principles of chemistry with special emphasis on the
structure of matter and reactions. The topics include
the nature of matter, fundamental and composite par-
ticles, electronic structure of matter, the periodic
table, molecules and chemical bonds, the three states
of matter, thermochemistry, stoichiometry, chemical
reactions, and nuclear chemistry. There is a three hour
lab per week. This course is approved for General
Education Core 7.
CHEM161
PRINCIPLES OF CHEMISTRY II
4 sem. hrs.
This course is a continuation of Principles of
Chemistry I. Topics include solutions, oxidation-
reduction reactions, chemical kinetics, chemical equi-
librium, chemical thermodynamics, acid-base theory,
ionic equilibria, electrochemistry and complex com-
pounds. Computer spreadsheets are regularly used to
analyze laboratory data. There is a three hour lab per
week. Prerequisite: CHEM160 or CHEM140. This
course is approved for General Education
Distribution 3, and Computer Competency.
CHEM202
GENERAL ORGANIC
CHEMISTRY
4 sem. hrs.
An introduction to the theory and practical applica-
tions of Organic Chemistry. In addition to covering
the essential and most important organic reactions,
theoretical concepts such as reaction mechanisms are
discussed. The course is intended to provide back-
ground information for students in the health sciences
and biology. There is a three hour lab per week.
Prerequisite: CHEM140 or CHEM161. This course
is approved for General Education Distribution 3.
CHEM220
ORGANIC CHEMISTRY I
4 sem. hrs.
This course studies the compounds containing car-
bon, both the aliphatic and aromatic series, emphasiz-
ing structural relationships, nomenclature, mecha-
nisms, and characterization of individual functional
groups. There is one three hour laboratory per week.
Prerequisite: CHEM140 or CHEM161. This course
is approved for General Education Distribution 2.
CHEM221
ORGANIC CHEMISTRY II
4 sem. hrs.
This course continues Organic Chemistry I, empha-
sizing the oxygen and nitrogen-containing functional
groups of both the aliphatic and aromatic series. It
stresses spectroscopy as an analytical method
throughout the course. There is one three hour labo-
ratory per week. Prerequisite: CHEM220. This
course is approved for General Education
Distribution 3.
Course Descriptions/169